September 14, 2021 BOSTON, Massachusetts – CIVC Partners, L.P. (“CIVC”), a Chicago-based middle market private equity firm focused on investments in the business services sector, is pleased to announce the firm’s investment in 829 Studios (“829” or the “Company”), in partnership with Founding Partners Peter Ross and Nick Riotto.
829 provides integrated, data-driven digital marketing services to clients across B2C and B2B verticals. Since its founding in 2007, the Company has established itself as one of the industry’s fastest growing digital marketing companies, offering a comprehensive suite of services including paid search, search engine optimization, social media marketing, email marketing automation, e-commerce, public relations, branding, and web development. For additional information on 829, visit www.829llc.com.
829’s entire management team will remain in place following the investment and the Company’s Founding Partners will maintain a significant ownership position. The partnership with CIVC will support 829’s continued growth, both organically and through acquisitions.
Scott Schwartz, a Partner at CIVC, commented that, “829 is a differentiated digital marketing services provider with an exceptional track record of client satisfaction driven by deep technical expertise and measurable, data-driven results. We are excited to partner with co-founders Peter Ross and Nick Riotto to support the company in accelerating organic growth and pursuing strategic acquisitions.” Andrew Roche, a Vice President at CIVC, added, “829 is an exciting investment opportunity for CIVC and a strong fit with our experience investing in high-growth service-oriented businesses.”
Founding Partner, Peter Ross, said, “We are thrilled to be partnering with a team at CIVC that shares our vision for 829 and has the resources and capabilities to help us expand our service offering and accelerate our growth trajectory.” Founding Partner, Nick Riotto added, “CIVC has extensive experience partnering with founder-owned businesses and will further strengthen 829’s position as a value-added marketing partner for our clients.”
The partnership with 829 builds on CIVC’s investment experience in outsourced business services. Other representative investments include Young & Associates (provider of property damage consulting services), iVision (provider of managed IT services), Magna Legal Services (provider of litigation support services), and KPA (provider of compliance services and software).
Ropes & Gray LLP served as legal advisor to CIVC.
About CIVC Partners, L.P.
CIVC Partners is a Chicago-based private equity firm investing in high growth middle market companies in the business services sector. Since 1989, the team has invested $1.9 billion in 71 platform companies and currently invests from CIVC Partners Fund VI. More information on CIVC Partners and its portfolio companies can be found at www.civc.com.