ANCASTER, ON —SIB Corp. has expanded its footprint in Manitoba through a new partnership with Donbar Agency Limited o/a Crossroads Insurance.
Crossroads Insurance is a full-service insurance brokerage in Winnipeg, operating out of two locations, and has been in business since 1972. “We are a family-run brokerage that has been serving Winnipeg and the surrounding area for over 50 years. Since the beginning, Crossroads has offered its customers superior service at competitive prices. We are excited to now be a part of SIB. This new partnership will allow us to maintain the same level of service, as well as allow us to provide service from a greater range of markets and increased capabilities in commercial lines to provide complete solutions for all our customers,” said T.J. McRedmond, President of Crossroads Insurance.
“This partnership with SIB underscores our commitment to maintaining our identity as an independent brokerage while aligning with a partner that shares our values, vision, and cultural focus. SIB’s support enables us to strengthen our offerings while continuing to deliver the exceptional service that has been the foundation of Crossroads for over 50 years,” McRedmond added.
“We are extremely excited to be partnering with Crossroads and to welcome them into the SIB family. Crossroads is an impressive business, and we appreciate T.J.’s faith in us as new partners in the business. This partnership represents another milestone in 2024, a transformational year for SIB as we continue to demonstrate our strong focus on growing across Canada as a national broker” said Ted Puccini, CEO and President of SIB. “SIB’s record year is a testament to the tremendous efforts of its corporate development group, led by Mitch Grossman, SVP, and its finance team, led by Brian Hudson, CFO. With their leadership, SIB is well positioned to carry this momentum into 2025.”
About SIB
SIB is a best-in-class insurance brokerage which operates out of over 140 offices across Canada. With over $1 billion in GWP, SIB’s continued growth and expansion has allowed the company to provide the communities and businesses served with expertise in personal, commercial, and benefits insurance solutions.
This is SIB’s 7th deal of 2024. SIB is actively seeking additional acquisition, partnership and affiliate brokerage opportunities in Canada.
For more information on SIB’s partnership and investment approach, please visit https://stoneridgeinsurance.ca/partnership-platform/ or call Mitch Grossman at (416) 816-8515.